Discover the ultimate rugby experience in the heart of Auckland with Ngai Tahu Tourism's newest attraction. Immerse yourself in the world of New Zealand's national rugby team, the All Blacks, at the All Blacks Experience. Located in the vibrant city of Auckland, this unique and interactive attraction is a must-visit for sports enthusiasts and rugby fans alike.

Step into the world of the All Blacks as you embark on a journey that celebrates the rich history and culture of New Zealand's most beloved sport. From the moment you enter, you'll be captivated by the state-of-the-art technology and immersive exhibits that bring the All Blacks' story to life.

Start your journey with a visit to the Haka Theatre, where you'll witness the power and passion of the iconic All Blacks haka. Feel the energy as you watch a spine-tingling performance of this traditional Maori war dance, performed by some of the country's most talented performers.

Continue your exploration in the All Blacks' Changing Room, where you'll get a behind-the-scenes glimpse into the team's pre-match rituals and strategies. Marvel at the jerseys worn by legendary players and learn about the team's values of respect, humility, and excellence that have shaped their success on the field.

Next, test your skills in the interactive zones, where you can try your hand at kicking, passing, and tackling like a pro. Get a taste of the physical demands and mental focus required to play at the highest level of rugby. Challenge your friends and family to see who can score the most points or complete the fastest pass.

For a truly immersive experience, step into the Virtual Reality Zone, where you'll be transported onto the field with the All Blacks. Feel the adrenaline rush as you join the team in a virtual training session and experience the intensity of a match from the player's perspective.

After exploring the interactive exhibits, take a moment to reflect on the All Blacks' legacy in the Legacy Zone. Discover the stories of past and present players who have worn the famous black jersey and learn about the team's impact on New Zealand's culture and identity.

Before you leave, don't forget to visit the All Blacks' Shop, where you can find a wide range of official merchandise and souvenirs to commemorate your visit. Whether you're looking for a jersey, a rugby ball, or a unique All Blacks keepsake, you'll find it here.

The All Blacks Experience is a one-of-a-kind attraction that offers a fascinating insight into the world of New Zealand rugby. Whether you're a die-hard fan or simply curious about the sport, this interactive experience is sure to leave you inspired and in awe of the All Blacks' legacy. Make sure to include it in your list of must-do activities when visiting Auckland or planning your trip to New Zealand.

Whether you have an interest in rugby or not, this full sensory, interactive experience allows visitors to connect with New Zealand and Māori art and culture, hear from our legends, and gain insights into Kiwi lifestyle, attitude and humour. Be introduced to unique taonga (treasures) including the All Blacks Mauri stone, a greenstone gifted to the team by Ngāi Tahu. Immerse yourself in New Zealand culture with a collection of artwork designed by renowned Māori artists and whakataukī (proverbs) chosen to provide inspiration and guidance. Experience the Haka like never before and learn what makes the silver fern an emblem revered around the world. The All Blacks Experience is the ideal introduction for international visitors on their arrival to New Zealand. Through the lens of the All Blacks, celebrate and share our unique Kiwi culture, and experience the most incredible Haka performance.